The internet traveler uses a tool called a search engine to locate things of interest to them. They place words in the search window and the search engine provides them with a extremely long list of results. These words or group of words are refered to as keywords. The search engine has these spiders that crawl through website all over the world wide web. The higher the rank or weight of your keywords the closer to the top of the search results your site will be. Search engine optimization or SEO is making your website more noticeable to the search engine robots or spiders.
There are many opinions on how and what you need to do to get these spiders to take notice of your website in the ocean of other website that are trying to get noticed also. The most obvious is to have the spider see your website referenced all over the world wide web. These links to your website help the spiders to catalog your site more than others and so give your sight more notice. The more you are noticed the more chances of your website gaining a higher ranking on the search engine. There are several search engines out in the vast sea of the internet so it is a lot like fishing the better the bait the better the results.
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